Evan Hirsch showed Spring/Summer 2027 on Thursday night at the ILA Penthouse on West 28th Street, and for the third season running the raw material came from ShopGoodwill.com. The collection is called New Journeys Through Old Memories. Everything in it started as something somebody else gave away.
FVM has been here before. We covered Hirsch’s official CFDA calendar debut in February, where the same idea was still something he had to argue for. Three collections in, the argument is settled and the work has moved on to craft.
“This Spring/Summer 2027 collection is very meaningful to me. I decided to call it New Journeys Through Old Memories because not only am I creating looks from pre-loved garments, but I also wanted to invoke a sense of vintage nostalgia calling back to silhouettes of the past,” Hirsch said. “This collection relies heavily on different textures, such as lace, beading, and metallic fabrics. Through this collaborative process and the incredible sourcing from the ShopGoodwill.com team, I’ve been able to bring my vision to life in the most sustainable way.”
The show ran as a color story, which is a practical choice when your fabric supply is whatever turns up at auction. It opened in blues, navy lace layered in tiers, a cobalt floral cut on a hard diagonal, a caped navy suit. It moved through reds and a run of deep emerald velvet, then into black, and finished in blush, champagne and white, including a lace cape and a pair of near-identical looks walked side by side. Sourcing this way means a designer almost never gets two of anything, so the pairs and the repeated silhouettes are the tell for how much of the work is happening at the cutting table.
Hirsch does not treat the secondhand part as a constraint to apologize for. He takes a garment, keeps some of what it was, and rebuilds the rest. What comes out is eveningwear that reads as couture-adjacent rather than as upcycling, which has always been the point of this collaboration.
“Through this partnership, fashion becomes a powerful platform for storytelling, sustainability, and social impact,” said George Burt, COO of ShopGoodwill.com. “We’re excited to continue working with Evan and to engage Goodwill NYNJ in bringing this experience to life locally. Together, we’re demonstrating how donated goods can inspire creativity while helping fund programs that empower individuals and strengthen communities.”
The business behind it is worth stating plainly, because it is unusual. ShopGoodwill.com is the first e-commerce auction platform created, owned and operated by a nonprofit, and the exclusive online marketplace for the Goodwill network. Around 130 Goodwill organizations sell on it, more than 85 percent of the revenue funds Goodwill workforce and job placement programs, and the site has generated more than three billion dollars since launching in 1999. The after party was held at Goodwill of NY/NJ on West 25th Street, which is about as on-message as a venue gets.
The FVM read: sustainable fashion usually asks the audience to grade on a curve. This collaboration has stopped doing that. Judge the collection as eveningwear and it holds up on its own, and the sourcing story becomes the thing you learn afterward rather than the thing you have to accept first. That is the version of this idea that actually changes anyone’s mind.
Images courtesy of Evan Hirsch and VERY New York. Runway photography: Eunjoo Jeung.
