HAYDEN CHEROUNY is a young New York label, and Fall/Winter 2026 is only its second collection. Designer Hayden Cherouny built it around a plain idea: the clothes that matter most are usually the ones that quietly become part of a person’s everyday. Rather than dressing a single occasion, he is after pieces that earn their place in a closet and get reached for again and again.
“In this collection, I aimed to create foundational pieces that can become an essential part of someone’s closet,” Cherouny says. “Though I love creating garments for a certain moment in time or event, what really interests me is how specific articles become a part of someone’s everyday. In my closet, I notice that once I find something I like, I tend to subconsciously look for different iterations of that same staple. I would love to create that reality for people with my pieces.”
Suiting fabrics carry the season. There is a deep grey-green striped wool that continues the fabric language of the debut, cut here into a sleeveless top with a softly ruffled bib and a high neck, paired with a long, lean skirt in navy. Plaids are the other point of focus. Cherouny takes the familiar pattern somewhere more considered, from a blue and white check worked into a short dress with a dropped, flounced hem to a slouchy blue checked popover shirt in the menswear.
The womenswear leans on length and restraint. A cream silk top with a short placket of buttons is cinched with long trailing ties at the waist, worn over a slip skirt. An ivory ribbed henley sits above a white column skirt with a front slit. Long skirts anchor the group, among them the Long Relay Skirt in wool suiting, which the brand describes as a foundational silhouette meant to move from day into evening without changing register.
In the two menswear looks, the same thinking lands on more utilitarian pieces. Olive cargo pants get careful construction and quiet technical details, zip pockets and a clean wide leg, worn once with a cream waffle henley and once under that blue checked shirt. The details are kept understated rather than decorative, the kind of thing you notice on a second look.
Cherouny’s eye was trained in New York and Los Angeles. He studied fashion at Parsons School of Design, worked with luxury clothing brands in the city, then moved west to assist stylist Jared Ellner on the development of his capsule collection. That time, he has said, taught him how clothing, styling and fit actually meet on a body, and it still shapes how he designs.
“One of the best parts of releasing my first collection was seeing what people connected with. It gave me the confidence to trust my instincts,” Cherouny says. “As I developed this collection, I leaned further into those elements, allowing them to evolve while remaining excited and inspired by thoughtful details that make each garment feel special. I wanted this collection to feel like a progression, more refined, and a truer expression of the brand than the last.”
The FVM read: a brand this early can be tempted to shout, and Cherouny does the opposite. Fall/Winter 2026 is small and sure of itself, six looks that treat plaid and suiting as problems worth solving rather than trends to ride. The plaid dress and the grey-green wool are the standouts, and the discipline of building a second collection as a continuation of the first, instead of a reset, is the most promising thing here. It suggests a designer interested in a wardrobe, not a moment.
The Fall/Winter 2026 collection is presented as a lookbook and is available through the brand’s own site. HAYDEN CHEROUNY is at @haydencherouny on Instagram and at haydencherouny.com.
Images courtesy of HAYDEN CHEROUNY and L.E.R. Public Relations.
